Executive Summary
Ethical consumerism is more customers are choosing to purchase goods that are ethically source and which are not harmful to society and environment. Nowadays, supermarkets have an expanding part in the advancement of the Australian sectoral agriculture. Woolworth is biggest supermarket chain in Australia. Woolworth is the best choice for consumer to purchase the products and foods. Woolworth is one of Australia’s most modernise retailers. Market refers to a lopsided impact over terms of trade. As retailers progressively expand their market share, they can unite their position inside food supply chains. Woolworth is using the information from the feedbacks of consumers to make decisions and changes that will more improve the consumer’s shopping experience day by day because consumers want to know more about the way goods are made, including the conditions in the factories and where the productions come from.

1.0 Introduction
1.1 Purpose
The purpose of this report to define Ethical Consumerism and outline what one business is doing to appeal to consumers.

1.2 Scope
This report describes trends of Ethical consumerism. The report then considers the actions Woolworth has taken to appeal to Ethical Consumers.

1.3 Method
This report examined a range of recently published journal articles and website on the topic of Ethical Consumerism.

1.4 Limitations
This report had discuss on how Woolworth appeal to Ethical Consumers.

1.5 Background
Ethical consumerism is more customers are choosing to purchase goods that are ethically source and which are not harmful to society and environment. Woolworth is biggest supermarket chain in Australia. Woolworth is one of Australia’s most modernise retailers. Woolworth is one of the best supermarket consumer should choose to purchase the products and foods.

2.0 Findings
2.1 Ethical Consumerism
Ethical consumerism is more customers are choosing to purchase goods that are ethically ...