Get your essays here, 10,000 to choose from!

Limited Time Offer at MyTermPapers!!!

Strategic Business Analysis - Estee Lauder

14 Pages 3542 Words April 2017

Part 1
The assignment focuses on conducting a strategic analysis of Estee Lauder’s fragrance business unit in the UK. The report uses a number of strategic tools to explore and analyses the Estee Lauder, a cosmetic company, specifically focusing on its fragrance/perfume business unit in the UK to determine its current strategic situation. Four strategic tools will particularly be used in this study. These include the PESTLE analysis tool which examines the external microenvironment of the business, Porter's five forces analysis which examines the external microenvironment of the business. The value chain analysis framework would also be used in examining the internal environment of the organisation to identify its strengths and weaknesses. The SWOT analysis would also be used in this study. First, the analysis of the external environment is done using both PESTLE and five forces analysis frameworks, and then the internal analysis evaluated using the value chain analysis and the SWOT analysis. In conducting the value chain analysis, core organisational activities that add value to the fragrance output would be highlighted together with the core supporting activities. These would be analysed using Porter’s value analysis model in figure format, with each core activity and strategy adopted by the organisation highlighted. Afterwards, the organisations competitive strategy within the fragrance business unit is evaluated, and recommendations for improving the strategy as well as the overall business provided, basing this on the overall analysis and evaluation of the organisation. Finally, the findings of the report are succinctly concluded.

Part 2
Executive Summary
Understanding the strategic position and capability of an organization is imperative in enabling development of sustainable competitive advantages in the medium and long term. This report conducts a strategic analysis of Estee Lauder’s fragrance business unit in the UK. F...

Page 1 of 14 Next >

Essays related to Strategic Business Analysis - Estee Lauder

Loading...