of this product are to attract millions of users, which will increase sale for the company. The options of products they have on InteliChild.com will be toys and games, books that the parents and educational services approve of, and software that are alluring to the target audience. Also, other strengths would be saving thousands of dollars not outsourcing to other companies. They are taking initiative and are trying to make this business run all by themselves so they are taking full ownership. By doing this they also can fix any issues and make sure that they cater to the children and those who are to sell the product as well. However, while taking full ownership of the company can be a weakness because it does not give the company leverage.
The most important strength is that the target audience is children. And the population of children is immense, the sales are only going to increase. Education is important and as parents or teachers who would not want to give their child or student the best resources that are out there? It is a growing industry to have both the use of technology and education to benefit the future generation and the world. It is very important to everyone that we do things that wil...