The billboard I chose is advertising Raising Cane’s and is showing that it is now open for business. The billboard is located across the street from Wesleyan Heights United Methodist Church and is right beside the Century 21 building. The billboard has the Raising Cane’s logo on the right side below it in big white letters it says, “NOW OPEN” and on the left side, it shows a nice hot plate of Raising Cane’s chicken with their signature sauce, fries, bread, coleslaw, and a drink. I think this billboard is very effective in showing that Raising Cane’s is now open, and I think it is in a great location because people driving on Frederica Street will be able to see it. This is a great location because Frederica is one of the main roads in Owensboro so many people will see this billboard while they pass by. Another great thing about this billboard is that it shows a plate of Raising Cane’s food which is affective because if someone cannot decide where they want to eat then they will see the billboard and go there because it is new. I would say most people around this area haven’t had Raising Cane’s because the closest one to Owensboro is Louisville. Most people aren’t going to drive all the way to Louisville just to go to a fast-food restaurant, so I think a lot of people in Owensboro and surrounding cities like Evansville, Henderson, etc. will come here to try it and see if they like it. The main function of the billboard is to attract clients which I think it will be successful in doing. They do not have any other reason to have that billboard except to show that they are open now and to come to eat there. The main target audience is anyone in the Owensboro area. Realistically these are the only people that will see it often. Obviously, the occasional car will be passing through Owensboro and see the billboard and drive over to eat there. At the same time though, they might not want to drive all the way over to Raising ...