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The Effects of Consumerism on American Society

6 Pages 1518 Words February 2018

Over time, people’s minds have changed a lot because of advanced technology and inventions. There was a long period when one did not judge others because of their belongings. Today people became more superficial. The question is, why? Wealth and consumer products such as money, television or online applications change people’s attitude, especially kids’ and teenagers’, and lead to a superficial worldview, unhappiness, arrogance and adversely impact people’s characters including their lives.
Online applications and television, negatively influence the behavior of people. Especially younger generations think that material things reflect the value of life. Different advertisements that people see influence their way of thinking. Years ago, there were only newspapers, posters and TV’s as sources for advertisement but now we have phones with apps like Facebook, Instagram, and Twitter, which also influenced people’s lives since their launching. These applications were originally invented to connect people but meanwhile, it became a huge business and money-making machines mainly used to advertise. Those applications used to be social networks, where one could easily connect to his or her friends or watch funny videos of others. But now, since it became more than that, it is much easier to advertise to people and show them the newest clothing trends or cool and trendy brandings. Especially the so-called ‘influencers’ or people who are getting paid from business companies for wearing or advertising their products online are role models for the younger generation. “[C]ompanies use advertising to inform people of what they have to offer.”, as Ewald Berkers says (Tindal). However, they do not only inform but seduce them to have the same satisfaction as the people in the posts or ads. Suzanna Opree researched how children felt after watching TV-advertisements and if other children would like them more if they owned a specif...

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